Transparency and trust

Privacy Policy

How Descubre Cartagena collects, uses and protects your personal information.

Last updated: August 2026

1. Data controller

Descubre Cartagena, based in Cartagena de Indias, Colombia, is responsible for processing the personal data collected through this website (descubrecartagena.com).

Privacy contact: [email protected] · WhatsApp: +57 320 589 9997.

2. Information we collect

We only collect information you voluntarily provide to us:

  • Contact and booking forms: name, email address, phone number and the content of your message.
  • WhatsApp conversations: name and phone number when you message us directly.
  • Browsing data: IP address, device type and pages visited, collected via cookies only if you accept our cookie notice.

3. How we use your information

  • To answer your inquiries and manage your tour bookings.
  • To communicate with you by email or WhatsApp about your reservation.
  • To send confirmations, reminders and information related to the booked service.
  • To measure the effectiveness of our advertising (Meta/Facebook) — only with your cookie consent.
  • To improve our website content and experience.

We do not sell, rent or share your personal information with third parties for purposes unrelated to providing our service.

4. How we protect your information

We apply technical and organizational measures to protect your personal data:

  • HTTPS encryption across the entire site: information sent through our forms travels encrypted.
  • Form protection against spam, bots and brute-force attacks (captcha verification, attempt limiting and anti-bot fields).
  • Server-side security headers to prevent common attacks (clickjacking, content injection).
  • Restricted access: only authorized Descubre Cartagena staff can access customer data, solely to manage bookings or answer inquiries.
  • Cookie consent: measurement and advertising tools (such as the Meta pixel) are only activated if you expressly accept cookies.
  • Data minimization: we only ask for the data strictly necessary to handle your request.

5. Cookies and tracking technologies

We use first-party and third-party cookies to remember your preferred language, manage your consent and —only if you accept— measure traffic and advertising effectiveness via the Meta (Facebook) pixel. You can reject non-essential cookies from our cookie notice or configure your browser to block them.

6. Third-party services

We use third-party services that may process data under their own privacy policies:

  • WhatsApp / Meta (communication and advertising measurement).
  • Google (advertising and analytics, where applicable).
  • Email and hosting providers (sending confirmations and hosting the site).

7. Data retention

We keep your personal data only for as long as needed to handle your inquiry or booking and to comply with applicable legal obligations. After that, data is deleted or anonymized.

8. Your rights

Under Colombian Law 1581 of 2012 and Decree 1377 of 2013 (personal data protection regime), you have the right to:

  • Access, update and rectify your personal data.
  • Request deletion of your data when it is no longer necessary.
  • Revoke the consent given for the processing of your data.
  • File complaints with the Superintendencia de Industria y Comercio (SIC).

To exercise these rights, write to [email protected].

9. Changes to this policy

We may update this policy from time to time. The current version will always be available on this page with its last-updated date.

10. Contact

If you have questions about this policy or about how your personal data is handled, contact us: